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SUMMARY:Seminar: Business Concepts in Public Safety Recruitment: Innovative
  Strategies to Attract Today’s Talent
DESCRIPTION:Recruitment in public safety is at a crossroads. Traditional ou
 treach methods—career fairs, college visits, and highlight reels fea
 turing SWAT or K9 units—are no longer generating the same results. S
 o how do agencies break through the noise to reach the next generation of 
 qualified candidates?\n\n\nThis dynamic 1-hour session introduces a fresh 
 approach: applying proven marketing and branding strategies from the priva
 te sector to modernize and energize your agency’s recruitment effort
 s. Designed for recruiting officers, background investigators, PIOs, and c
 ommunity engagement professionals, this presentation explores how to:\n\n\
 n– Build and optimize your agency’s digital presence, includin
 g your Google Business profile<br />\n&ndash; Create high-impact, shareabl
 e video content that resonates with your target audience<br />\n&ndash; Us
 e storytelling and community-driven messaging to strengthen your employer 
 brand<br />\n&ndash; Drive organic traffic to your careers page without re
 lying solely on paid advertising\n\n\nThis session goes beyond theory to d
 eliver actionable tactics your team can implement immediately. While we co
 uld fill a week with this content, you&rsquo;ll leave this presentation wi
 th clear next steps to refresh your recruitment strategy and stand out in 
 a highly competitive hiring landscape.\n\n\nhttps://nsaconf.org
LOCATION:Dirksen
URL;VALUE=URI:https://nsaconf.org/v2/page/AgendaItem/3754
DTSTART:20260201T143000Z
DTEND:20260201T153000Z
UID:2026-04-11-03-46-47-0@nsaconf.org
DTSTAMP:20260411T084647
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