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SUMMARY:Seminar: Media and Crisis Leadership in a Post-Trust Era
DESCRIPTION:Law enforcement agencies are operating in a fragmented media en
 vironment where public trust can be lost in minutes, and rarely rebuilt wi
 th words alone. This session offers a hard look at what’s changing i
 n the way agencies communicate during high-pressure events, with an emphas
 is on how sheriffs and command staff must adapt their messaging strategies
  to stay ahead of the next crisis.<br />\nPart of the Future of Law Enforc
 ement track, this presentation covers new rules of engagement with media, 
 the evolving expectations of digital transparency, and how public trust is
  now shaped more by perception than policy. Participants will walk away wi
 th practical tools to manage significant events in real time, speak with a
 uthority without sounding defensive, and avoid the common missteps that of
 ten escalate already volatile situations.<br />\n<b>Topics include:</b><br
  />\n&bull; The anatomy of a modern media crisis<br />\n&bull; Managing th
 e first hour of narrative control<br />\n&bull; Briefing strategies that d
 e-escalate, inform, and reinforce leadership<br />\n&bull; What to say (an
 d what not to say) when facts are still developing<br />\n&bull; Lessons f
 rom recent national and local incidents<br />\n&bull; How to prepare your 
 PIO, or serve as your own effectively when resources are thin\n\n\nPRESENT
 ERS:&nbsp;<b>Robert Tufano</b>, Media and Crisis Comms Strategist, Tufano 
 Media\n\n\nhttps://nsaconf.org
LOCATION:Rayburn
URL;VALUE=URI:https://nsaconf.org/v2/page/AgendaItem/3790
DTSTART:20260202T194500Z
DTEND:20260202T204500Z
UID:2026-04-10-19-34-36-0@nsaconf.org
DTSTAMP:20260411T003436
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