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2024 NSA Annual Conference

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SEMINAR: ''Not If, But When'' - Strategies for Communicating the Unexpected

Monday, June 24, 2024

TIMES

10:30 - 11:30 am

LOCATION

205 AB

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No one had really heard of Aurora, CO, Ferguson, MO, or Uvalde, TX until the unthinkable happened. Then, in a blink of an eye, all three cities were thrust into the international spotlight. It’s not really ‘if’ anymore but, ‘when’. Award-winning instructor Steve Gregory will walk you through the press conferences of some high-profile events. He’ll detail what worked and what didn’t in real-time. Steve’s experience as an investigative journalist in Los Angeles will offer attendees a view into how reporters respond to these types of stories, regardless of an agency’s size or location. Steve has covered some of the nation’s biggest stories including riots in Ferguson, MO and Los Angeles, CA, Wildfires on Maui, the San Bernardino Terrorist Shooting, and conflicts along the US/Mexico Border.

PRESENTERS: Steve Gregory, Adjunct instructor, Los Angeles County Sheriff’s Department/ National Public Safety Innovation Academy 





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