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2026 NSA Winter Conference

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Robert Tufano

Media and Crisis Comms Strategist - Tufano Media

Rob Tufano is an international law enforcement public relations expert. He has managed communications during some of the country’s most high-profile law enforcement crises. With a deep understanding of the intricacies surrounding sensitive incidents, Rob has been sought after by law enforcement agencies on three continents for his guidance in navigating complex public relations. His strategic insights in shaping public perception have contributed to restoring trust and ensuring clear, accurate, and empathetic communication between law enforcement and the public. Rob’s international influence continues to reshape the landscape of law enforcement public relations, fostering a culture of accountability, transparency, and open dialogue across the world. Rob’s career began on the streets of New York City, where he served as a dedicated officer with the NYPD, navigating the complex urban landscape with courage and integrity. His firsthand experience in law enforcement forged a deep understanding of the challenges and nuances faced by police officers, allowing him to connect on a profound level with the issues at hand. Transitioning seamlessly from the field of law enforcement, Rob’s presence and articulate communication skills led him to a new avenue of success as an award-winning television news anchor. With an innate ability to capture and convey stories that resonated with audiences, he became a trusted source of information and a familiar face in households across the nation. After a successful career in television news, Rob redirected his energy towards supporting law enforcement agencies in a different capacity. His tenure as the communications director for the Charlotte-Mecklenburg Police Department was marked by his innovative approach to bridging the gap between law enforcement and the communities they serve. Rob recognized the pivotal role of transparent and empathetic communication in building trust and fostering positive relationships between law enforcement and the public. Today, Rob Tufano is the driving force behind Tufano Media, a trailblazing public relations agency that specializes in serving law enforcement agencies worldwide. Rob’s passion for empowering police agencies has yielded a more connected and informed global law enforcement community.


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