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Recruitment in public safety is at a crossroads. Traditional outreach methods—career fairs, college visits, and highlight reels featuring SWAT or K9 units—are no longer generating the same results. So how do agencies break through the noise to reach the next generation of qualified candidates?

This dynamic 1-hour session introduces a fresh approach: applying proven marketing and branding strategies from the private sector to modernize and energize your agency’s recruitment efforts. Designed for recruiting officers, background investigators, PIOs, and community engagement professionals, this presentation explores how to:

– Build and optimize your agency’s digital presence, including your Google Business profile
– Create high-impact, shareable video content that resonates with your target audience
– Use storytelling and community-driven messaging to strengthen your employer brand
– Drive organic traffic to your careers page without relying solely on paid advertising

This session goes beyond theory to deliver actionable tactics your team can implement immediately. While we could fill a week with this content, you’ll leave this presentation with clear next steps to refresh your recruitment strategy and stand out in a highly competitive hiring landscape.

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